Jack White is bringing back the fine art of black-and-yellow photography. Yes, you read that right. Continuing his ongoing trend for reviving all things vintage, the Detroit native’s label Third Man Records is partnering with The Impossible Project — a company whose mission is to preserve the art of Polaroid photography — to produce a limited run of Polaroid film that develops in the imprint’s signature colors of black and yellow.
This collaboration will launch with an exhibition at Third Man’s headquarters in Nashville from September 10–16, featuring photographs made using the special film. Participating photographers in the exhibition include Patrick Pantano, who shot the covers for two of The White Stripes’ albums — White Blood Cells (2001) and Elephant (2003) — Third Man Record’s Angelina Castillo, and David Swanson, who has worked on tour with Jack White.
In a statement, Jack White said the following: “Photography using mechanical means is a beautiful art form. Digital pictures are very portable and easy to make happen, but you can’t hold the photo in your hand, or put it in a family album. There’s a romantic feeling of pulling a photograph out of a Polaroid camera, holding it your hands and showing it to others. It can’t be replaced or replicated.”
For more information, visit Third Man Records’ official website.