“It’s not enough that I love you / There’s all these things that I have to prove to you” So sings Jack White in “Would You Fight for My Love?” the third single to be released off the Detroit rocker’s sophomore solo album Lazaretto. He may be singing to an unimpressed lover, but it’s also possible that he’s talking about the extensive lengths he’s gone to in promoting his latest musical endeavor, from setting world records to putting a hologram on wax.
To that list Jack White can add another impressive feat. The artist has shared the video for the aforementioned song, which was “conceptualized, produced and shot within a 24-hour period,” according to a press release and filmed in six hours at the Cruise Room of the Oxford Hotel in Denver. Directed by Robert Hales, the clip features a newly shorn White alternating between brooding over his drink and gazing directly into the camera as he performs.
The sapphire and cerulean of the cinematography match the moody blues of the music, and the Art Deco style of the bar is an ideal visual foil to the old-timey aesthetic Jack White’s cultivated. In addition to several members of the Third Man Records crew, the video also features musician-photographer Scout Pare-Phillips as a mysterious figure who joins White at the bar. With this haunting new clip, it appears that the man’s got nothing left to prove.
Watch the video for “Would You Fight for My Love?” below: