Lazaretto sounded like it could have been recorded anytime in the past fifty years, but Detroit’s Jack White proves once more that he is looking to the future when it comes to the promotional cycle for his sophomore solo album.
The video for his latest single “That Black Bat Licorice” has just been released, and it’s a revolutionary experience, putting the viewer in control of an interactive, “3-in-1” environment where he or she can toggle between three versions of the clip: a live action version directed by White, an animated version directed by James Blagden, and a “headbang” version directed by Brad Holland.
Check it out below: